Sales Training - An Invaluable Investment

Sales Training – An Invaluable Investment

Sales training is an investment in the personal and professional growth of your sales team. We recently sponsored a two and a half day sales training seminar focused on senior housing sales. Find out what attendees learned and how it can help your senior living community.

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Benefits of Managing a Marketing Campaign with CRM Software

Manage Marketing Campaigns in Your CRM

Your CRM software is more than a sales tracking app. It’s a tool your marketing and leadership teams should be using to gain insight into the effectiveness of your marketing efforts. Find out how your entire organization benefits when you use your CRM as a marketing tool.

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Touring vs Visiting Senior Living Communities

Touring vs. Visiting in Senior Living Sales

Do prospects tour your senior living community or do they visit? You might not think there’s much of a difference, but there is. Learn why you need to host visits instead of giving tours and how best to make very prospect’s visit a memorable one.

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Marketing to Seniors Through Social Media

Social media has quickly become an important channel for marketing your senior living community. Seniors are a growing segment of social media users, but reaching them can be a challenge with so many platforms to consider and ways to engage.

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Marketing Assisted Living

Effective Marketing for Assisted Living Communities

When looking for an assisted living community, seniors and their adult children are looking for two things: information and reassurance. Does your marketing provide both? Or do prospects have to jump through hoops to find critical information about your community?

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Good Senior Living Web Design Examples

7 Great Senior Living Web Design Examples

Good senior living web design achieves a balance between visual appeal and easy to use functionality. Easier said than done. Plenty of senior living communities get it right, though. If you’re looking for inspiration, check out these great senior living community websites.

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LeadingAge PA 2017 Conference

LeadingAge PA 2017 Conference Recap

LeadingAge PA, a trade association representing Pennsylvania non-profit organizations that provide services to the elderly, holds an annual conference and expo. This year, Continuum CRM staffers were on hand for the event. Read Scott Farmer’s recap here.

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Summer Senior Living Sales

Summertime and Selling Senior Living

It’s summertime and the selling is easy. But what happens at the end of the summer when the living is not so easy? Does your pipeline dry up? If you want to maintain a healthy sales funnel all year long, what you do during the summer can have a major impact.

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Forward Looking CRM

See the Future with Forward Looking CRM

Is your CRM system just a tool for looking backwards? Can you create accurate forecast reports based on statistical analysis or are you stuck looking at the past and making your best guess at what might happen later? Learn what a forward looking CRM tool can do for you.

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Measuring Conversion Rates Accurately

Why Measuring Conversion Metrics Isn’t Working

Traditional conversion metrics leave a lot to be desired. Successful senior living sales is about teamwork, lead nurturing, and relationship building. But you might not be measuring these things accurately. Learn what you should be looking at here.

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