Sell More and Sell Faster with Continuum CRM

Shorten your sales cycle with the powerful process builder that easily identifies your most active and engaged prospects.


Continuum CRM’s powerful tools enable senior living organizations to be more efficient in their processes and planning.

From sales tracking to inventory management strategies, Continuum is built to adapt to your culture and business practices.

CRM Dashboards

Dashboards & Reports

See all your important data in real time at a glance. Our dashboards and reports give you a visual representation of your key performance indicators.

  • Multiple dashboards can be created with KPIs relevant to roles from Sales Counselor to CEO
  • Generate custom Reports and Dashboards or use the pre-built ones to analyze trends, measure success, and track your KPIs
  • Eliminate the manual creation of spreadsheets, our snapshots save historical data for future analysis and strategic planning
  • Easily update information and create correspondence through our Excel and Word Add-Ins

Email Marketing

The Email Marketing functionality allows teams to create email campaigns, newsletters, or general email communication with your prospects, referral networks, and incoming residents.

  • The email scheduler allows you to arrange future delivery of multiple campaigns, assisting in the task of lead nurturing
  • Identify open rates, click-throughs, bounces, and unsubscribes
  • Built-in Outlook integration so all emails attach directly to prospect records
  • Manage all your email campaigns from one place eliminating the need for external platforms
Built in Email Marketing
Sales and Business Process Builder

Workflow Engine

Our completely customizable workflow engine is built around Senior Living Industry best practices.

  • Multiple processes for Inventory Management, Sales, Referral Networks and Ad Campaigns can be created so you're not locked in to one way of doing business
  • Red, Yellow, Green action items indicate whether follow up is overdue, due today, or in the future
  • Follow up tasks are mandatory so your prospects won’t fall through the cracks
  • Know where every prospect is in the process and easily identify whether or not they’re ready to move to your community

Prospect Readiness

Continuum CRM™ is the only Senior Living Marketing and Sales CRM with a built-in Prospect Readiness lead scoring tool. Scores are generated based on key components of readiness:

  • Education and Awareness
  • Fit
  • Need
  • Desire
  • Means

Learn More About Prospect Readiness

Prospect Readiness
Mobile CRM


Access your data from anywhere. View your appointments and prospects or add new ones right from your phone or tablet.

  • Voice record notes with your smartphone from the tour or home visit before key interactions are forgotten
  • Call, email or text your prospect from anywhere
  • Have your calendar at your fingertips to schedule follow up actions without having to go back to the office
  • Take photographs of desired residences and email to your prospect while still on tour

Fully Customizable

Everything from Dashboards & Reports to Lead, Contact, and Prospect layouts are configurable to give optimal ROI for your organization.

  • As language in senior living evolves, so can Continuum CRM
  • Change one word or all, you tailor the language to fit your culture
  • Create custom processes for different services lines
  • Everything from Dashboards & Reports to Lead, Contact, and Prospect layouts are fully customized to give optimal ROI for your organization
Customizable CRM

Schedule a Demonstration

Call us at 800-570-6030 or click the button below to get more information or request a live demonstration of Continuum CRM today.

Schedule a Demo