The Continuum CRM Story

A CRM platform developed specifically for Senior Living

Bringing the industry a configurable, process-driven CRM that can meet the demands of today's Senior Living professionals

About Us

Continuum CRM is a sales, marketing, and census management system created specifically for the Senior Living industry. Continuum CRM is easy to use and fully-customizable to any service line, whether you are a full service CCRC, offer Independent or Assisted Living, or are focused on higher levels of care such as Memory support or Skilled Nursing. Continuum CRM is designed to make sales teams more efficient, give marketers a holistic picture of their spending and ROI, and provide leadership teams with the vision to create better strategic plans through the collection and analysis of data. Because our solution is fully-configurable, it can grow and change on demand with the needs of your organization.

Why work with Continuum CRM?

  • A continual presence in your business, Continuum CRM is about maintaining functionality across your service lines. Continuum CRM is about nurturing relationships.
  • Our business philosophy is to cultivate, develop, and continually provide our customers with the CRM they need to be successful in their roles. Continuum CRM is an ever-evolving platform that can grow with the needs of our customer.
  • At Continuum CRM we are devoted to the continuing support of our customers and are excited to deliver a product that can incorporate your senior living culture into the software you use daily.

The team at Continuum CRM doesn’t just deliver technology, we are committed to providing the highest level of customer satisfaction. We believe in giving back and service to the community and human kind, and we look forward to creating long-lasting partnerships. Today, tomorrow, and in the future as systems and businesses evolve, we will be there for you, our customer, partner, and friend, to help ensure Continuum CRM is meeting your current needs.

Meet Our Leadership Team

Lynn Madderra - Continuum CRM

Lynn Madderra


Lynn brings more than 20 years of experience in business process consultation, project management and data analysis. For over a decade, she has been focused on the CRM space serving as the Vice President of Operations of SFA Strategies.

Lynn strives to ensure that all customers are successful in implementing, utilizing and realizing the ongoing benefits of their CRM investments. She believes in forming true long-lasting partnerships with clients and providing them with an environment that grows and changes to support their Senior Living community.

Lynn spends her time away from the business focused on her husband, their teenage sons and their retired parents. Experiencing the changes, and sometimes challenges, their senior parents face reminds her of the valuable services and support provided by Continuum CRM’s clients and how happy she is to be involved in Senior Living industry.

Scott Farmer - Continuum CRM

Scott Farmer


Scott Farmer was founder of SFA Strategies, a successful sales training and CRM provider. Scott is a US Navy Veteran that served from 1973 to 1977. Scott has more than 35 years of sales, sales management, and operations experience working at Westinghouse Electric, ABB, Invensys, Formation Systems and SFA Strategies. Based on his experience working for both large corporations and successfully building a new company, Scott brings a wealth of knowledge to our management team

In his spare time, Scott is an avid fisherman, loves wood working, and travel. Active in the Methodist Church, he is the founder and a leader of Stephen Ministry at his local church. Scott has been married for more than 34 years. He and his wife Laurel have 2 daughters and 2 grandsons.


Tod Madderra - Continuum CRM

Tod Madderra


Tod has been designing, implementing and managing industry focused IT solutions for more than 30 years. He began his career in the process control industry, first as an Engineer and then as Director of Industry Solutions, and has fulfilled the critical roles of CTO and CEO for SFA Strategies for the past 10 years.

Tod is responsible for setting the company’s technical vision, defining our strategic direction and ensuring a secure and highly available cloud CRM environment. Tod excels at identifying emerging technology and trends, understanding the customer’s needs and creating the solutions that the CRM market needs.

Favorite hobbies include working in his wood shop, on cars with his teen sons or a varity of home remodelling projects. Sharing life with his wife and children is always at the top of the list.