Prospect Readiness vs Lead Scoring

Prospect Readiness Versus Lead Scoring

Are you using gut instinct to determine which prospects are ready to join your community and which need more nurturing? There’s a better way. With Prospect Readiness, you’ll know at a glance based on real data not arbitrary numbers and guesswork.

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How to Find a New CRM System

Finding a New Senior Living CRM System Made Easy

Finding a new CRM system is no simple task, especially if you’ve been using your current system for years. But sometimes change is necessary. Learn how to find a new CRM system and what you should be looking for in your new CRM software.

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How to Maintain Your CRM System During the Holidays

Maintaining Your CRM Through the Holidays

The holiday season is a busy time. The year is coming to a close and that usually means a frenzy of activities and commitments. It’s easy to get stressed out and overwhelmed, but it doesn’t have to be that way. Here are some tips for navigating the holidays effectively.

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LeadingAge 2017 New Orleans

Meet Us at LeadingAge 2017 in New Orleans

We at Continuum CRM are excited to be heading to the LeadingAge conference in New Orleans to meet up with potential and existing clients. Please stop by Booth #2250 and let us show you how we help Senior Living communities sell more effectively.

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Effective Sales and Sales Software Training

There are several different ways to deliver and consume sales training or sales software training. All can be effective, but not all are right for your organization. Learn about the different types of training and which might be the best fit for you and your team.

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Continuum CRM at SMASH 2017

Visit Continuum CRM at SMASH 2017

The SMASH conference in Chicago features some of the brightest minds in the Senior Living industry and you’ll get plenty of actionable tips you can use to up your game. The team from Continuum CRM will be there and we’d love to meet you there!

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Sales Training - An Invaluable Investment

Sales Training – An Invaluable Investment

Sales training is an investment in the personal and professional growth of your sales team. We recently sponsored a two and a half day sales training seminar focused on senior housing sales. Find out what attendees learned and how it can help your senior living community.

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Benefits of Managing a Marketing Campaign with CRM Software

Manage Marketing Campaigns in Your CRM

Your CRM software is more than a sales tracking app. It’s a tool your marketing and leadership teams should be using to gain insight into the effectiveness of your marketing efforts. Find out how your entire organization benefits when you use your CRM as a marketing tool.

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Touring vs Visiting Senior Living Communities

Touring vs. Visiting in Senior Living Sales

Do prospects tour your senior living community or do they visit? You might not think there’s much of a difference, but there is. Learn why you need to host visits instead of giving tours and how best to make very prospect’s visit a memorable one.

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Marketing to Seniors Through Social Media

Social media has quickly become an important channel for marketing your senior living community. Seniors are a growing segment of social media users, but reaching them can be a challenge with so many platforms to consider and ways to engage.

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