Engaging with Senior Living Prospects

Keeping Senior Living Prospects Engaged

I cringe every time I hear a sales counselor say “I’m calling to check-in.” Let’s face it: you’re not. Checking in is the sales counselor’s way of testing whether or not the prospect likes them enough to take their call. The hope is that they’ll tell you they are ready to move in.

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How to Sell to Seniors

The Dos and Don’ts for Selling to Seniors

Selling in Senior Living today is vastly different than years past. Forget order taking when the silent generation lined up to be residents. Gone are the residents that moved in, demanded little, and silently lived happily ever after in the community they felt thankful to be able to afford.

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Senior Living Sales: Hunters vs Farmers

Hunting vs. Farming in Senior Living Sales

In senior living sales, you need to be a little bit of both a hunter and a farmer. You have to find quick wins (hunting) in order to sustain yourself as a sales person for the long game (farming). And in senior living, it can really be a LONG game.

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