Even if you are not a current Continuum CRM user, you will find the Insights Prospect Center webinar informative. You will learn about the level of functionality you and your sales team should expect to have at your fingertips and how intelligent screen layouts and fast access increases efficiency.
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Who would have thought we would see both LeadingAge and Smash go virtual? We always attend, sponsor, and present at these conferences. And we typically have a trade show booth so that we can demonstrate our product. This year, we will have a virtual booth and we will present virtually.
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Most of us have been exposed to using virtual technology to communicate with our family and friends via tools like FaceTime and Zoom. Even grandparents have become accustomed to using virtual technology to talk to their children and grandchildren. Our family has even had Zoom parties for birthdays and anniversaries. While these are a little more challenging than virtual business meetings, it is very doable for almost everyone.
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Now, more than ever, how we engage with prospects can make the difference between a move-in and a lost lead. We know that your sales and marketing teams are facing increased pressure to not only reach your target prospects, but to connect with them in authentic ways that will convert to move-ins.
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This pandemic has created an occupancy roller coaster for many senior living communities. On one hand, we have experienced tragic losses to COVID, especially in long term care. And yet, some communities are reporting an influx of emergency, acute need residents.
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Who handles the customer service function in your senior living community? Your answer should be everyone! Sad to say, however, that our industry has been notoriously bad at handling what is arguably the most important function of any organization: service.
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When you are considering buying something, how do you make the decision? Would you be surprised if you found that a big part of it depends upon your personality?
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We all use mobile apps these days and if you are like me you tend to find some of them easy to use, but lack the functionality needed to make them useful. If this is the case, you are not likely to use it more than once. On the other hand, you may find some of them have great functionality but are then very hard to use.
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Some reps were great presenters, others sold on personality. Some really did their homework, demonstrating deep knowledge while others basically flew by the seat of their pants. It goes without saying that some were wildly successful and others, well, not so much so.
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Explore some thoughts on the evolving role of virtual meeting and tour technology during and after COVID-19 in Senior Living sales.
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