It’s budget season. Maybe you have tried to purchase a new CRM only to find out it will take months and months to get started let alone completely rolled out. We, too, have heard the horror stories of projects that should have your team up and running in April, and are still limping along in August.
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Was purchasing a new CRM on your shopping list for this year? Did you do it? Or are you carrying the project over to next year?
If you’re thinking of putting off purchasing a new CRM until next year, it may not be a wise move. Too many senior living community operators put projects on hold that could have been benefitting them months ago.
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Sales Associates at Villa St. Benedict are committed to remaining connected to residents and staff, as well as to seniors living in the greater community around them. Sustaining that level of engagement means keeping track of an abundance of details shared during visits and phone conversations. And it means making lots of calls to check in with people.
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Peter Torrens has been in the industry for about 15 years, having gotten his start in multi-family housing before moving into senior care. Today, Peter is owner and operator of V-Esprit, a 100-unit independent living community in Aurora, Colorado. He turned a struggling community with 30% occupancy into one at full capacity, with a waitlist!
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Even if you are not a current Continuum CRM user, you will find the Insights Prospect Center webinar informative. You will learn about the level of functionality you and your sales team should expect to have at your fingertips and how intelligent screen layouts and fast access increases efficiency.
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Who would have thought we would see both LeadingAge and Smash go virtual? We always attend, sponsor, and present at these conferences. And we typically have a trade show booth so that we can demonstrate our product. This year, we will have a virtual booth and we will present virtually.
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Most of us have been exposed to using virtual technology to communicate with our family and friends via tools like FaceTime and Zoom. Even grandparents have become accustomed to using virtual technology to talk to their children and grandchildren. Our family has even had Zoom parties for birthdays and anniversaries. While these are a little more challenging than virtual business meetings, it is very doable for almost everyone.
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Now, more than ever, how we engage with prospects can make the difference between a move-in and a lost lead. We know that your sales and marketing teams are facing increased pressure to not only reach your target prospects, but to connect with them in authentic ways that will convert to move-ins.
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This pandemic has created an occupancy roller coaster for many senior living communities. On one hand, we have experienced tragic losses to COVID, especially in long term care. And yet, some communities are reporting an influx of emergency, acute need residents.
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Who handles the customer service function in your senior living community? Your answer should be everyone! Sad to say, however, that our industry has been notoriously bad at handling what is arguably the most important function of any organization: service.
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