Now, more than ever, how we engage with prospects can make the difference between a move-in and a lost lead. We know that your sales and marketing teams are facing increased pressure to not only reach your target prospects, but to connect with them in authentic ways that will convert to move-ins.
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This pandemic has created an occupancy roller coaster for many senior living communities. On one hand, we have experienced tragic losses to COVID, especially in long term care. And yet, some communities are reporting an influx of emergency, acute need residents.
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Who handles the customer service function in your senior living community? Your answer should be everyone! Sad to say, however, that our industry has been notoriously bad at handling what is arguably the most important function of any organization: service.
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When you are considering buying something, how do you make the decision? Would you be surprised if you found that a big part of it depends upon your personality?
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We all use mobile apps these days and if you are like me you tend to find some of them easy to use, but lack the functionality needed to make them useful. If this is the case, you are not likely to use it more than once. On the other hand, you may find some of them have great functionality but are then very hard to use.
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Some reps were great presenters, others sold on personality. Some really did their homework, demonstrating deep knowledge while others basically flew by the seat of their pants. It goes without saying that some were wildly successful and others, well, not so much so.
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Explore some thoughts on the evolving role of virtual meeting and tour technology during and after COVID-19 in Senior Living sales.
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If you’re already dialed in to virtual meetings and tours, you are already prepared for the future. There’s no sign that you’ll be returning to the meet-in-person world any time soon. Even when things start to open up again, there will be an initial hesitation among families to venture back through your doors.
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Memorial Day is one of my favorite holidays. There are many things I enjoy during this holiday like the added time off from work, the BBQ’s, the boating and other family fun activities. While these are certainly things that I enjoy, the reason it is one of my favorites is because of what Memorial Day stands for.
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COVID-19 hit and everything changed. New campaigns were left hanging. Proposals for new CRMs were put on the back burner. Even follow up calls were left for another day. Why? Because most sales and marketing personnel were jumping on board to do their part in the effort to keep residents and employees safe. And, while progress has been slower than we’d like, it’s starting to work.
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