When you are considering buying something, how do you make the decision? Would you be surprised if you found that a big part of it depends upon your personality? 

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We all use mobile apps these days and if you are like me you tend to find some of them easy to use, but lack the functionality needed to make them useful. If this is the case, you are not likely to use it more than once. On the other hand, you may find some of them have great functionality but are then very hard to use.

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Some reps were great presenters, others sold on personality. Some really did their homework, demonstrating deep knowledge while others basically flew by the seat of their pants. It goes without saying that some were wildly successful and others, well, not so much so.

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Explore some thoughts on the evolving role of virtual meeting and tour technology during and after COVID-19 in Senior Living sales.

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If you’re already dialed in to virtual meetings and tours, you are already prepared for the future. There’s no sign that you’ll be returning to the meet-in-person world any time soon. Even when things start to open up again, there will be an initial hesitation among families to venture back through your doors.

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Memorial Day is one of my favorite holidays. There are many things I enjoy during this holiday like the added time off from work, the BBQ’s, the boating and other family fun activities. While these are certainly things that I enjoy, the reason it is one of my favorites is because of what Memorial Day stands for.

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COVID-19 hit and everything changed. New campaigns were left hanging. Proposals for new CRMs were put on the back burner. Even follow up calls were left for another day. Why? Because most sales and marketing personnel were jumping on board to do their part in the effort to keep residents and employees safe. And, while progress has been slower than we’d like, it’s starting to work.

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CRM project and training costs versus license fees.  When you are trying to choose the right CRM vendor at the best possible price, where should your focus be?  

Frequently, CRM vendors reduce project and training to get pricing down instead of licensing.  Find out why this is a bad idea.

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We are looking forward to SMASH 2019 in Las Vegas! Hope to see you there and deep dive into the exciting discussion around tighter integration between sales and marketing.

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Is your team struggling to fully use the functionality of your CRM? Do you feel like it’s an uphill battle to get users to understand the importance of filling in the blanks? Read this post about CRM User Adoption Challenges to gain insights as to why this happens and how to fix it.

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