Introducing Continuum CRM for Senior Living

A Different Kind of CRM

Continuum CRM changes the way you'll view customer relationship management tools in Senior Living. It goes beyond activity tracking for the Marketing & Sales department. It helps sales people manage relationships and marketers track campaigns. For managers and corporate team leaders, it’s a powerful data-driven machine capable of providing insights to achieve better budgeting and strategic measures.

Introducing Continuum CRM for Senior Living

Introduction to Continuum CRM

Who is Continuum CRM?

Continuum CRM is a cloud-based sales, marketing and inventory management system created specifically for the Senior Living industry. Based in Atlanta, GA, Continuum CRM was designed to make sales teams more efficient, give marketers a holistic picture of their spending and ROI, and provide management with the vision to create better strategic plans through the collection and analysis of data.

Continuum CRM is a fully configurable CRM solution offering complete customization to your organization’s processes allowing you to develop workflows for sales, marketing and inventory management.

Through our work with and directly in the Senior Living industry, we discovered that there were limited tools available to professionals seeking useful information and a way to be more productive and effective in their roles.

Why Senior Living?

We’ve worked with large CCRC’s, Eldercare Consultants, and Assisted Living communities across the United States. As we continued to gain customers in the senior living segment, we recognized that the existing systems lacked functionality needed for the Senior Living Industry. We also acknowledge that just because the senior living industry is service oriented, doesn’t mean it shouldn’t also be business focused.

The team at Continuum has more than fifteen years’ experience in the CRM market and more than twenty-five years in software development and project management. Additionally, the executive team at Continuum CRM has solidified our position in the senior living industry through the hiring of Kristin Hambleton as our VP of Business Development. Kristin brings with her over six years’ experience working as a Director of Sales for a Ziegler Top 25 multi-site CCRC. As a user and administrator of our system during her tenure, Kristin was a natural selection to lead the charge in the senior living market.

As the industry landscape becomes more competitive, organizations need to be more data driven and focused on analytics to gain a competitive edge. Marketing & Sales Directors and Sales Counselors are asked to gather more information about their customers than ever before. From demographics to psycho-graphics, professionals in senior living are having to compile big data about their customers and communities. While some systems may gather the data, most don’t provide an outlet to effectively extract data, or offer adequate reporting capabilities needed for the end users to do something significant with the information collected. With other solutions, you are often forced to elicit the help of a professional reporting agency to extract and make sense the information housed in your CRM.

Continuum CRM provides a whole suite of built in reports to uncover valuable information in real time. Our multiple dashboards give each user, from the sales person to the CEO, a quick glance at the information they need on a daily basis. Dashboards include drill-down capability so you can view more detailed information on the data collected. Continuum CRM’s dashboards and reports can help your community with more than just activity tracking. They give you a true picture of where you should place your strategic efforts in operations, marketing, property management, and sales.

Beyond Dashboards and Reports

Continuum CRM’s process-centric system is the machine that drives the workflows you create. When you select Continuum CRM for your organization you have the freedom of choice in the processes you use. You can choose to utilize the ones we’ve created for the senior living professional, or you can build your own. Because configuration is easy, you don’t have to be “techy” or an IT guru to make changes or create a new process.

Your company’s internal designated administrator can create a process designed specifically for your community. Multiple processes can be built so you’re not locked in to one way of doing business. Once complete, your custom process defines what your team should be working on that day and in the future. The Red, Yellow, Green action items indicate whether a task is past due (red), due today (yellow), or due in the future (green).

It’s a simple way to delegate tasks to users and let them know when follow up is required. And, a follow up action is always required. You don’t have to worry about your prospects “falling through the cracks”.

Support is Always Here

The team at Continuum CRM is devoted to the continuing support of our customers. We believe in giving back and service to the community and human kind. As a result, we will be there for you, our customer, to help ensure Continuum CRM is what you need it to be. Today, tomorrow, and in the future as systems and businesses evolve, we will be there to take that journey with you, our partner and friend.

Continuum CRM is excited to bring you a product that can grow with your organization. We look forward to creating long-lasting partnerships. If you have an idea on how we can improve our system to better serve your business, we want to hear it. We thrive on the sharing of ideas and collaboration. Your success is our success and vice-versa.

Professional Services and Implementation

We are not going to sell you a CRM, deliver it, and walk away. We understand that a successful CRM requires not only an investment of money, but time and resources as well.? From data cleansing and import, to full CRM configuration and training, we offer all of the services you need to implement, maintain, and advance adoption across your organization.

Our Professional Services team has developed a quick, straightforward, and cost-effective approach, geared towards delivering specific business results and a rapid ROI that is tailored to your business’ needs. The Comprehensive Start-Up Services Package includes everything you need to complete configuration and training of Continuum CRM.

At Continuum CRM, we focus on the three key factors of a successful CRM Implementation: Management Involvement and Support, Keeping it Simple, and Training with a Purpose.

We begin with your executive team and focus on the business goals and requirements, as well as defining their ongoing involvement and responsibilities.

We keep it simple by refining an implementation plan around your goals and requirements and focusing on the components that will make your organization successful.? We fully manage and guide you through every stage of the implementation process.

Finally, we not only train your organization on usage, we instruct your team on how to leverage the CRM to be more effective in their daily responsibilities; from Management Team Members to Counselors you benefit from our expertise and industry best practices.

Your CRM implementation is not complete until your organization is achieving its business goals and managing against its key performance indicators.


If you’re worried that your CRM system is going to create yet another silo, don’t be.

Continuum CRM offers multiple integration options so your data doesn’t have to be isolated regardless of the source. Integration options include:

  • Website Integration: Seamlessly capture leads from your website directly into Continuum CRM. A prospect fills out a form on your site, a lead record gets created in Continuum, that lead is assigned to the appropriate counselor based on criteria you specify, and the counselor is notified that a new lead has come in.
  • Integration Links: Pass data from Continuum to an external website or intranet site on demand by simply clicking a hyperlink.
  • Web Services API: We offer a robust XML Web Services API that lets you integrate Continuum CRM with other applications. You can use the programming language of your choice and we offer fully functional code samples in multiple languages to get you started.

Integrating your existing applications with Continuum will free you from manual data entry and searching across multiple locations for the data you need. You’ll get a single, holistic view of your interactions with your prospects and residents.

How Can You Find Out More?

You can contact Continuum CRM through our website here or email us at to request a no obligation, live demo of our product. Our Professional Services and Business Development teams are happy show you how our CRM works and how it can increase the effectiveness of the teams within your organization. Check us out! You’ll be happy you did.

Kristin Hambleton

Kristin’s passion is in helping others succeed in the senior living industry. Her objective is to assist teams in becoming better sales people through consultative selling, and helping managers be more strategic in their roles through data mining and analysis. With her role at Continuum CRM, Kristin is able to focus on both of these efforts.