Benedictine Health System Chooses Continuum CRM

A Different Kind of CRM

Continuum CRM changes the way you'll view customer relationship management tools in Senior Living. It goes beyond activity tracking for the Marketing & Sales department. It helps sales people manage relationships and marketers track campaigns. For managers and corporate team leaders, it’s a powerful data-driven machine capable of providing insights to achieve better budgeting and strategic measures.

Benedictine Health System Chooses Continuum CRM

Atlanta, GA – Benedictine Health System (BHS), the 5th largest not-for-profit multi-site senior living organization in the 2016 LeadingAge Ziegler 150, has partnered with Continuum CRM to provide the customer relationship management software solution for their Marketing & Sales teams.

“We are so excited to start our new CRM journey with Continuum,” stated Dena Boheim, Director of Marketing for Benedictine Health System. “BHS has learned the importance of a sales platform that can provide value and insights to help improve our business, and we are confident that Continuum will do just that.”

BHS utilized GlynnDevins, the leading marketing and advertising agency servicing the senior living industry, as a CRM consultant who guided BHS through a structured, objective vetting approach. Through this systematic process that identified key challenges, priorities and business goals, BHS determined that Continuum CRM was the best solution to meet its specific needs.

“Of the six different platforms we looked at, Continuum CRM best aligned with our business by providing customized sales processes, robust reporting and dashboards,” said Boheim.

Benedictine Health System is one of the largest Catholic senior living organizations in the country, operating approximately 35 communities in Minnesota, North Dakota, Wisconsin, Missouri and Illinois. BHS provides comprehensive services for aging adults, including independent housing, assisted living, skilled nursing and post-acute transitional care, offering services such as therapy, rehabilitation, memory care, home health care and adult day.

Continuum CRM helps senior living communities sell more effectively, increase conversions, track sales from initial inquiry to close, and optimize sales and inventory management processes. Our business philosophy is to cultivate, develop, and continually provide our customers with the CRM they need to be successful in their roles. Continuum CRM is an ever-evolving platform that will grow with the changing needs of senior living professionals.

GlynnDevins is the leading marketing and advertising agency serving senior living communities and their development and management partners across the country. GlynnDevins uses extensive senior living experience to design marketing and communications metrics-based programs proven to create and leverage a community’s brand, build its lead base and increase occupancy. As a strategic CRM partner, GlynnDevins evaluates the specifics of a CRM platform, identifies how it enables or constrains all other work streams, and provides ongoing support such as training and reporting.