Is your CRM system just a tool for looking backwards? Can you create accurate forecast reports based on statistical analysis or are you stuck looking at the past and making your best guess at what might happen later? Learn what a forward looking CRM tool can do for you.
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If you’re trying to pick a CRM tool for your Senior Living community or CCRC, it’s easy to get lost in a sea of confusing terminology. A word might mean one thing to you, but something entirely different to someone else. Learn what several common CRM terms really mean.
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Baseball season just got underway! Whether you’re a baseball fan or not, the game of baseball has a lot to teach us about selling senior living. Now you might be thinking baseball and sales are completely unrelated. You’re not wrong, but there are a lot of parallels.
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If you want to win your March Madness pool, you know how much thought and analysis goes into picking each game. It’s a lot like buying and selling in Senior Living. They involve evaluating the field, studying each choice, and narrowing it down to the final contenders.
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We’ve all been told to work smarter, not harder. In many cases, that’s good advice. But what about when it comes to sales and selling? Can you attract more prospects and move-ins just by working smarter? Find out why work smarter not harder might not be the right approach.
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After years of sales, sales management, and sales training, one thing we’ve found true is the Pareto Principle. 20% of the sales team brings in 80% of the business. Of course, that’s not the goal. Learn how to get your bottom performers selling like your top performers.
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To win the Super Bowl, one team will have to play to its strengths, work together as a team, eliminate mistakes and lean on their training and preparation. Sound familiar? If you’re in senior living sales, it should. Discover what the Super Bowl teaches us about senior living sales.
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Do you know exactly what to say when a prospect asks you why your product is better than the competition? It’s a question you’re going to get asked a lot so you better be ready with a good answer. Learn how to answer that question with ease.
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Demand is growing for industry specific CRM software. While there are some clear advantages, there are downsides and several things to look out for. Before you decide on a niche CRM software application, make sure you understand the pros and cons.
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