When looking for an assisted living community, seniors and their adult children are looking for two things: information and reassurance. Does your marketing provide both? Or do prospects have to jump through hoops to find critical information about your community?
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It’s summertime and the selling is easy. But what happens at the end of the summer when the living is not so easy? Does your pipeline dry up? If you want to maintain a healthy sales funnel all year long, what you do during the summer can have a major impact.
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Traditional conversion metrics leave a lot to be desired. Successful senior living sales is about teamwork, lead nurturing, and relationship building. But you might not be measuring these things accurately. Learn what you should be looking at here.
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Transitioning from one CRM system to another can be a difficult challenge filled with roadblocks, resistance, and technical problems. But it doesn’t have to be that way. Learn how to manage the changes and avoid the common obstacles that get in the way of a smooth transition.
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Tens of millions of baby boomers will enter retirement in the next decade. Many of them will be looking to move into a Senior Living community. But not just any community will do. Learn how your community can appeal to this massive pool of potential residents.
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If you think marketing your senior living community to older adults means going out and licensing a bunch of stock photos to use on your website and in your marketing materials, you might want to think again. Nothing is more effective than authenticity.
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Ever had a prospect inquire about your senior living community then disappear for months or even years before re-engaging with you? It’s not uncommon and there are scientifically backed reasons for it. Learn why this happens and what to do about it.
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There’s a huge difference between being a manager and a coach. One tells their people what to do. The other empowers their employees and gets the most out of their team. If your sales team isn’t performing as well as you’d like, try less managing and more coaching. Here’s how.
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Your CRM is more than just a place to store information. Used properly, your CRM is a major strategic planning tool for your entire business, not just for the sales and marketing teams. Learn how to get the most out of your CRM with these tips.
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Your CRM system should have all the features and functions you need to reveal the highest engaged, most likely to deposit prospect, who is ready to become your next resident. Learn how to make your sales cycle shorter with CRM.
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